Our Story
About Me
My name is Hendrick Famutimi and I am an active athlete who has lived and breathed sport from a young age. I have competed across multiple disciplines, pushed my body to its limits, and studied the mindset that separates those who succeed from those who fall short. In 2025, I became a European Champion in powerlifting and finished second in the world that same year, proving that hard work and consistency can turn ambition into reality.
Before that, I was a competitive full back in American football and a defender in football, both of which shaped my understanding of resilience, discipline, and teamwork. My journey in sport was not straightforward. I grew up in a home where sport was not valued. My parents cared only about education, and that meant I never had the support or guidance I needed to go far as an athlete. That experience became the reason I made a promise to myself that one day I would give my children the chance I never had.
That promise became real when I became a father. My two sons, Carter and Jaxton, are gifted young athletes who inspire me every day. Their journey is where everything began. What started as me documenting their progress through Daddy of Two Afro Kids quickly grew into something much bigger. Parents from across the UK and beyond began to follow, to learn, and to ask for guidance.
From that community, Create an Athlete was born. Today, Create an Athlete stands for more than performance. It is about helping young people build confidence, character, and belief through sport, while guiding parents on how to support that journey in the right way.
Uniqueness
What makes me unique is that I have lived this journey from every angle. I am not only an athlete and a qualified sports psychology practitioner, I am also a father raising two of the UK’s most exciting young prospects.
I know the pressure that children feel, the sacrifices that parents make, and the mistakes that can hold a child back. I combine theory with real life experience to give families a pathway that no textbook or standard academy can offer.
What to Expect from Hendrick as Your Coach
As your coach, you can expect honesty, energy, and commitment. I do not believe in quick fixes or false promises. Every child is different, and I take the time to understand their strengths, weaknesses, and personality. I will challenge them, but I will also support them.
I will guide you as a parent so you feel confident in the role you play. Most importantly, I will treat your child as if they were my own, because for me this is not just coaching, it is a calling.
My Goals as Your Sports Psychology Practitioner
My goal is simple. I want to give children the mindset and the movement skills to thrive, not just in sport but in life. I aim to pioneer a new era where parents are educated, athletes are mentally strong, and potential is never wasted.
Whether your child dreams of the Premier League, the Olympics, or simply wants to grow in confidence, my mission is to give them the tools to succeed.